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CASE STUDIES
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2026
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Best Smart Home Screen
ACT 1: Best Smart Home Screen in the World


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CLIENT
Best Smart Home Screen
Visit site
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TIMELINE
March 1st, 2026
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TRAITORS
Personalized Billboard Machine
Amazon sold you a personalized amazon ad billboard machine, that knows everything you've bought, every conversation you've had in your personal space, and what you like, fear, and dislike. Your calendar event, reminder, sports preferences, weather preferences, Alexa requests, camera data, and any sort of data is being harvested and being sent to their servers to program your identity and spending preferences. And why do they need this? Because they want to extract everything that you are and sell you to the highest bidder forever.
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REFLECT
In Texas, we have the strongest castle doctrine, so how did we let these eavesdropping devices trespass into our homes? Why doesn't tech uphold to the same standards?
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SOLUTION
Own your Device, Own your Data
You, like me and everybody else, we all prefer convenience over dissonance.
Until today the only other solutions are sub-par devices such as Skylight that has a processor, the RK3566 - the exact same one that I will be using, that can do so much more than calendar but they do not give you the freedom to use the power inside it. For $279.99, they handed you a calendar and called it innovation. And to put photos on it, you need to pay with subscription. Pathetic. It is just bits of data moving from your phone to that screen, it should not be paywalled. What's worse is that no one is teaching you in simple terms what technology you are buying and how to use it. The biggest traitors are the ones who do not empower you to do more than what you or the devices you own are capable of. Big Tech has survived because it thrives on making you feel dumb, sheepish, and powerless.
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THE FUTURE
Building a better community
I am very much a car-guy who owns a BMW E46 M3 that keeps falling apart. However, it is the car community that empowered me to rebuild my S54 engine by myself when I did not even know what rod bearings are in the first place. I want to bring the car culture of respect, dignity, and bravery to tech. I am tired of being treated like a child with my devices.
March 26'
Start Date
Echo Show
Target to Beat
Privacy
Strategy
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CHAPTERS

